However, unless your entire career is dedicated to copywriting, all that effort is unnecessary. To become world-class (the top 5%) takes only about a month of focused, intentional work.īreaking through those extra four percentile points to become a true master copywriter (the top 1%) will take you years, if not decades, of practice and dedication. The first thing I want to point out is that this article is designed to help you become a world-class copywriter, not a master copywriter. I think there is a better way to become a world-class copywriter-an easier way that requires almost no investment from you and that will only take you about 30 days. Should you go to college and spend $100k on yet another advanced degree?.Should you read hundreds of books on copywriting?.Should you spend countless hours handwriting famous sales letters?.However, if you are stuck writing generic emails, ads, and sales letters, you can expect to spend the rest of your entrepreneurial career struggling to make a single sale.īut how in the world do you actually become a good copywriter? If you can leverage your writing to tell a compelling story while convincing customers of the need for your product, there is no limit to the growth your business can experience. Writing better copy enables you to convert more readers into customers, and we wanted to provide a guide that would give you an advantage when writing copy both on and offline. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking.
A sales team contacts customers one at a time a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more.ĭesign, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. In many ways, it’s like hiring one salesman to reach all of your customers. What exactly is copywriting? Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.
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